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masae is a costume jewelry brand founded in Kobe, Japan by Masae Yamamura. Her eponymous jewelry line is inspired by architecture, art and nature which create masae’s signature style; elegance yet edgy with modern twist. Designer Masae has loved making accessory since her young age and that leads her to working in a fashion industry after she graduated Osaka University of Arts. Pursued her career as a sales assistant and a buyer, her passion for making accessory especially for jewelry was getting bigger. She decided to start her own collection in 2012, and that’s when masae was born. masae is sold at BEAMS LIGHTS, roomsSHOP and had pop-up store at Shinjuku Isetan, Matsuya Ginza and Osaka Takashimaya. The brand has been featured in Nikkei MJ Newspaper, the book “The Next Generation FASHION DESIGNERS”, and magazines.